MINISTER OF INFORMATION AND CULTURE INAUGURATES TASK FORCE FOR AUDIENCE MEASUREMENT SERVICE.

Minister of Information and Culture, Lai Mohammed, has announced a 13-Member Task Force to oversee and deliver the audience measurement service on Nigeria Media Platforms.

In a statement issued in Abuja on Thursday, the Minister said the approval followed the recommendation of the task force’s membership by the National Broadcasting Commission, NBC and the Advertising Practitioners Council of Nigeria, APCON.

The Minister however directed the NBC and APCON to work hands in gloves to set a framework for the operations and activities of the task force, in order to ensure that the audience measurement service comes into effect in the first quarter of 2022.

However, media platforms in order to deepen advertising spend, improve the advertising and broadcasting ecosystem and increase investment in advertising and broadcast media content.

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